Coca Cola Company Coursework Example | Topics and Well Written Essays - 750 words

Coca Cola Company - Coursework Example Now they have 500 brands and 3500 beverage products in over 200 countries all around the world. The annual report of 2010 described that the Coca Cola Company gained volume and value share globally in total non alcoholic ready to drink beverages. This growth is because of their commitment to offer beverages tailored to specific market and consumer needs around the world. And this is because of their long term strategy to profitably grow their business in a sustainable way. ANALYSIS OF THE STRATEGY The analysis of the strategy of The Coca Cola Company is provided on these points; 1. Sustainability and Road map to Success. The strategy of The Coca Cola Company is the sustainable growth for meeting their short term commitments while investing to meet their long term goal. The business strategy has suffered if it looks like as an artificial exercise but The Coca Cola Company has clear strategy and it covers all required aspects. 2. Strategy Remain Same with the Changes in Technology. Sou nd strategy starts with having right goal of superior profitability. The Coca Cola Company has the strategy of broaden their family of beverage brands for profitable growth. And focus on the highest potential areas across the market. The strategy must have continuity of what you are trying to deliver to customers and about which customer you have to focus. The Coca Cola Company is delivering carbonated soft drink to the customers and they serve their customers with consistency and continuity to generate growth all channels and direct investments to highest potential areas across the market. 3. Continuity in Strategic Direction and Continuous Improvement. The ability to change constantly and effectively is made easier by high level continuity. (Hammonds 2001). The Coca Cola Company has clear strategy about profitability and the customers and their market. And they realize that they have to improve their brand in order to sustain in this global age. 4. The Myth of Inflection Points. S ometimes environment and needs of the customers do shift far enough so that continuity does not work but The Coca Cola Company believe that non alcoholic ready to drink business is the best business and it grow with the passage of time. So the inflection points can not force them to revisit their core strategy. 5. Great Strategies are not Complex. The essence of the strategy is choice, trade off and fit. The Coca Cola Company is producing non alcoholic ready to drink beverages. Trade off is a situation that involves losing one quality or aspect of something in return for gaining another quality or aspect. The Coca Cola Company does not lose the quality of one product in order to gain the quality of another. They also have some same products with same formulas as they have 125 years ago. And they are also producing many new products and also they are improving their quality. The Coca Cola Company better know the needs and desire that changes with the passage of time and they fulfill all those needs with improving the quality of all of their beverage products. The Coca Cola Company is starting with the three or four pieces of strategy and then they elucidate their strategy over time. They do not give all answers up front and it is the antidote to complexity. 6. Chief

Summary for case study ( an engineering logistic (software) solution ) Essay

Summary for case study ( an engineering logistic (software) solution ) - Essay Example Customer service being vital ingredient of logistics, the quality, time, speed, punctuality and reliability of delivery become crucial components. The company utilizes ECOSELL using Extended Enterprises for enhanced logistic planning outcome. Firm’s physical distribution and logistics management relies on capillary network of points of sale throughout the country where inventory is mostly brought by fleet of trucks but sometimes also using couriers or collected by point of sale. The kitchens are delivered to point of sale in three ways: 17 dedicated trucks are used for Italy and 13 trucks delivery kitchen abroad, on a once in a week basis; urgent deliveries are made through third party carrier firms; and sometimes, customers collect it directly from the production plant. To ensure smooth flow of logistics, the company uses percentage of cumulative volumes against total deliveries by dividing regions into three groups: group 1 absorbs 60% of total volume of products and 57% of deliveries; group 2 absorbs 30% of products’ volume and 33% of total deliveries; and third group absorbs lowest volume and least number of deliveries. Orders sent by point of sales are segregated by regions and arranged by delivery dates to be delivered by trucks such that trucks are optimally used. Assemble to Order or ATO, using forecasts for parts and sub-assemblies to fill the truck which are later assembled to meet the demands. While ATO has many advantages, disadvantages like higher lead times, non-flexible manufacturing system and limited productive capacity of plants become major drawbacks. Consequently, firm uses its other brands to fill the trucks and save cost. Thus the redesigned system using EE are introduced which become highly effective mechanism to exploit the logistics and supply system in the meta value chain through dynamic assignment of orders. ECOSELL using EE applies superimposition of geographical